Helping Lifestyle Business Owners organise their business ideas and thrive in the market.
Drummer Girl
Drummer Girl
Hi, I’m Phillipa.
With nearly a decade of experience across wellness, retail, beauty, tech, and gaming, I trained in digital marketing, specialising in performance marketing, SEO, content creation, paid advertising, and campaign optimisation. However, my expertise goes far beyond these skills. I bring creative problem-solving, strategic thinking, and workflow optimisation to help businesses thrive in meaningful and sustainable ways.
My passion lies in working with lifestyle business owners—those who prioritise freedom, purpose, and sustainability in their work. I understand the challenges of balancing ambition with ease, building a business that not only succeeds but also supports the life you want to live. My mission is to simplify business and marketing, helping you create clear strategies that align with your values and make a lasting impact.
The heart of my work is building strong connections with my clients. I take the time to truly understand their aspirations, challenges, and vision for their business. By asking thoughtful questions and fostering open dialogue, I draw out their big ideas and turn them into actionable strategies. Together, we create marketing plans and workflows that support their goals while maintaining a healthy work-life balance.
Whether it’s breaking down ambitious ideas into manageable steps or crafting strategies that feel authentic and effective, my goal is to provide clarity and structure, allowing my clients to confidently grow their businesses in a way that works for them.
Why Drummer Girl
When I went freelance in 2024, I threw myself into work. My purpose was misaligned, and I wasn’t enjoying the work I was producing for my own brand. On top of that, I neglected my well-being. Eventually, I burnt out and had to take a couple of months off to focus on my mental health. During this time, I reconnected with myself on multiple levels, rediscovered a new spark of creativity, and uncovered a unique skillset.
As part of my recovery, I engaged in inner child work to reconnect with who I truly am. I discovered that the 5-year-old version of me—a little blonde girl with a bob, full of curiosity and joy—was still inside me, waiting to burst out and live authentically.
The drums became a part of this journey unexpectedly. While healing from burnout, I attended a moon meditation class to find peace and connection. During the class, we were encouraged to journal. At the time, I was focused on soothing my inner child and finding self-compassion. As the practitioner invited us to select a tarot card, I was mid-sentence in my journal, writing, "You need to march to the beat of your own drum." I paused, picked a card, placed it face down, finished writing the sentence, and then flipped over the card.
It was the Bombo card. A bombo is a Spanish drum, and the card’s message essentially reinforced what I had just written: to march to the beat of my own drum.
This meaningful moment became a turning point. It inspired me to embrace authenticity, to merge my experience, knowledge, and skillset with playfulness and creativity. I pictured myself as that 5-year-old, banging a bombo drum, a symbol of self-expression and individuality. That image was a reminder to keep marching, dancing, and being true to myself. I realised that I had much to offer, and that’s how Drummer Girl was born.
Through Drummer Girl Strategies, I want to encourage my clients to do the same—to embrace their skillset, be playful, be creative, and bring their unique beauty into the world. Together, we can march to the beat of our own drums and create something truly meaningful.
My Services
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Strategy Sessions
In these 2-hour sessions, we’ll focus on a specific area of your business that needs attention or develop your ongoing business strategy. We’ll work through the challenge together, and at the end of the session, you’ll have a clear action plan to implement at your own pace. This service is all about strategy – perfect for planning and setting goals without diving into execution.
You can book a session whenever you need it, but for the best results, I recommend scheduling a series of sessions to build momentum and achieve lasting growth. If you’re interested in multiple sessions, I offer a discount for bulk bookings.
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Flexible Day Rate
This service is designed for hands-on support. We’ll start with a 45-minute strategy session to outline your goals and create an action plan. After that, I’ll spend the day executing the plan, focusing on delivering the results that will move your business forward.
This service goes beyond just executing tasks – I act as a strategic partner to help you implement the key elements that drive lasting progress.
You can book a session whenever you need it, particularly if you have a specific project in mind. For ongoing strategy support and help with long-term projects, I recommend a combination of strategy sessions and day rates.
Areas I Can Help
My aim is to guide my clients through essential business practices that promote growth, while ensuring they stay true to the way they want to run their business.
Together, we'll build a solid foundation, giving them the clarity and confidence to scale. I prepare them to make confident decisions about their next steps, and help them recognise when it's the right time to bring in specialists to elevate specific areas of their business.
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Product Strategy
Price Points
Profit Margins
Task Priorities
Project Management
Sustainable Workflow Management
Market Research & Competitive Analysis
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SEO Strategy
Paid Marketing Strategy
Paid Search Marketing
Paid Shopping Strategy
Omnichannel Strategy
Email Marketing
Social Media
Lead Nurturing & Email Automation
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Content Ideas
Content Calendars
Canva Design
eBook Designs
Poster Designs
Copywriting for Web & Marketing
Interactive Designs
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Web Design and Function
User Experience (UX) Design