Success Stories

Kind Words From Clients & Collaborators

  • Angela Ferguson, Founder of Freya Clinic

    “I highly recommend Phillipa—working with her has been transformative for my business.”

    “She led the redesign of my website, creating a seamless user experience that improved both navigation and aesthetics. Beyond that, she developed a marketing campaign integrating email and event marketing, boosting engagement and visibility.”

    “What stood out most was her ability to bring my vision to life. She listened, strategised, and executed flawlessly, relieving much of my stress in the process.”

    “If you need a marketing professional who can elevate your business with creativity and precision, Phillipa is the one!”

  • Jess Marriott, Founder of At Peace Healing

    “Phillipa has taken the time to really understand the inner workings of my business and provided a seamless approach to ensuring my website is everything I needed and more.”

    “Her unique way of organising and designing has made, an often stressful task, enjoyable! I couldn’t recommend her enough.”

  • Crystal Pears, Marketing Manager at CyberpowerPC UK

    “A very talented individual with a keen focus on all aspects of Digital Marketing and it’s best practices.”

    “Phillipa also has a good eye for design, making sure all our content were creative, impactful and most of all on brand.”

  • Adam Baldwin, Marketing Director at Noise Creative

    “Before working with Phillipa, I was really overwhelmed and anxious. I kept dealing with my pre-existing workflows, full of junk I couldn’t manage. Being so busy, I just let them take over my life.”

    “But then, working with Phillipa, she understood the systems and the problems, highlighting key areas I had missed. Within weeks she managed to turn my entire workflow around through a personalised system. She is a game-changer and an absolutely lovely person to know. I couldn’t recommend her enough.”

It’s your turn – let’s talk!

Project Showcase.

Website Restructure & Booking System

Revamping Freya Clinic’s website and systems improved client clarity, streamlined bookings, and boosted revenue while reducing operational costs.

  • Freya Clinic needed to create a smoother and more professional experience for their clients. They wanted a system where clients could easily choose the right nutritionist package, book appointments online, and have everything seamlessly integrated. This included automating emails, syncing calendars, linking client notes, and building a comprehensive portfolio—all without adding extra costs.

    At the time, they relied on Shopify and a third-party booking app, but the system wasn’t working efficiently. Clients could book appointments, but payment had to be requested manually afterward, creating unnecessary delays. Freya Clinic wanted an all-in-one solution where payments and bookings were handled in one step, automatically updating their booking system. However, their current app couldn’t deliver these features, leaving both clients and staff frustrated.

    Another hurdle was the lack of clarity in their packages. They offered three tiers—low, mid, and high range—which could be customised after purchase, but the options weren’t clearly explained. This confused potential clients and made it difficult for them to see how each package could meet their specific needs.

    Freya Clinic also struggled with service complexities. They offered two main services: testing (a physical product with a long turnaround time) and consultations (their core service). Some clients wanted a combination of both, where test results guided the consultation process. The clinic needed a booking system that accounted for testing delays and gathered the right information from clients upfront, while remaining easy for staff to manage. Ultimately, they needed a user-friendly backend system that minimised manual tasks and supported their growing business.

    1. Website Overhaul We restructured the website to make it clear and intuitive. Clients could immediately understand who Freya Clinic was, what they offered, and how to get started. Key improvements included reorganising the homepage, moving detailed information to an "About Us" page, enhancing navigation, and selecting visuals that better aligned with the brand. These updates made browsing more seamless and engaging.

    2. Clearer Product Offerings We simplified the product line to address client needs directly. By identifying the women’s health issues each package targeted, we created messaging that highlighted benefits and solved specific pain points. This clarity not only helped clients choose the right package but also made the offerings more marketable and easier to promote.

    3. Streamlined Booking System We researched and implemented a new booking app from Shopify’s library. This app balanced affordability, ease of use, and compatibility with tools like Google Drive and Klaviyo. The updated system handled scheduling, payment processing, and automated communication, ensuring a smooth booking journey for both clients and staff.

    4. Efficient Client Management The new booking system couldn’t automatically create customer profiles to store notes. To solve this, we developed a creative workaround using Google Drive, linking it to Shopify customer profiles. While this introduced a manual step, it greatly reduced overall manual workflows compared to the previous system. It also made the experience more interactive for Freya Clinic clients and was significantly more cost-effective than their previous booking system.

    5. Automated Email Campaigns We set up Klaviyo email automations to address abandoned carts, encourage completed checkouts, and re-engage browsing clients. These campaigns were tailored to improve client interaction and boost conversions, creating a more engaging and professional experience.

    • Organic Search Growth: Traffic from organic search increased by 76%

    • User Activity: User activity on the site increased by 57%.

    • User Engagement: Engagement rates rose by 64%.

    • Revenue Growth: Overall revenue increased by 12%.

    • Improved Customer Experience: The interactive booking and management systems boosted client satisfaction and trust.

    • Cost Savings: Eliminating the previous booking app saved significant expenses, reallocating resources to more impactful areas.

    • Streamlined Operations: Automation reduced manual workflows, allowing the team to focus on client care and service delivery.

  • SEO optimisation, web design, copywriting, product development, pricing strategy, project management, app integration, workflow automation, customer journey mapping, user experience design, data analysis, email marketing, creative problem-solving, communication, client collaboration.

New Year Gut Campaign

I helped Freya Clinic transform their online presence with a friendly, strategic approach that increased engagement, attracted clients, and boosted revenue.

  • With the Freya Clinic website revamped and ready to go, the team faced the next challenge: establishing realistic and sustainable revenue targets while crafting a compelling marketing message to attract new leads. They needed a clear strategy to capitalise on the upcoming New Year season—a time when health and wellness take centre stage as many clients look to set new goals and invest in their well-being.

    The goal was to position Freya Clinic as the go-to solution for women’s nutritional health, leveraging the "New Year, New You" mindset. This required a deep understanding of their target audience, aligning their offerings with seasonal trends, creating messaging that resonated emotionally while highlighting the clinic’s unique approach, and educating clients about the benefits of their services Additionally, the team sought a plan that was not only impactful but also practical, ensuring long-term growth and client retention beyond the festive season.

  • To address these challenges, we began by setting achievable revenue goals through a strategy session that identified the business's overall overhead costs. This back-to-basics approach clarified their financial foundation and ensured a realistic starting point.

    We established three tiers of revenue targets—low, medium, and high—each tied to a timeline beginning with the attainable low target. This gave the team clear milestones, building confidence and momentum. Monthly sales targets were then calculated, focusing on revenue generation rather than volume, allowing the team to maintain quality service without overwork.

    To align with these targets, we pinpointed the products most likely to drive revenue. Drawing on the client’s expertise, we crafted a seasonal message: "renewing the gut." This theme resonated with their audience and provided a natural transition into a "refresh your gut" campaign for the post-Christmas period.

    This strategy not only supported the clinic’s financial goals but also created an emotional connection with their audience, leveraging the New Year as a key seasonal opportunity.

    With the message in place, we strategised the most effective channels and tactics to bring it to life. The strategy focused on five key components:

    1. Creating a taster session event for the Gut Health Programme at a local venue, managed through Eventbrite, to generate interest and engagement.

    2. Developing an education-driven Instagram content strategy to enhance brand awareness and position Freya Clinic as a trusted thought leader in gut health. Leading up to Christmas, this strategy prioritised engaging, educational content tailored to the season while subtly weaving in promotional messages for the taster event and programme. After Christmas, the focus shifted towards a stronger sales-driven approach, aligning with the New Year health goals of their audience.

    3. Strategically placing posters in local venues and establishments that aligned with the Freya Clinic brand and attracted their target audience.

    4. Implementing a Klaviyo pop-up form to capture leads and drive client engagement.

    5. Offering a giveaway incentive for the taster session to encourage sign-ups and build excitement.

    These combined efforts ensured a cohesive approach to achieving Freya Clinic’s goals, both financially and in terms of brand positioning.

    • Instagram Traffic: Website traffic from Instagram increased by 111%

    • Instagram Engagement: Engagement on Instagram surged by 552%, with 65% from followers and 35% from non-followers,

    • Instagram Reach: Instagram reach grew by 93%, significantly boosting organic reach and content interactions.

    • Revenue Growth: Overall revenue increased by 12%, highlighting the success of the combined marketing efforts in driving conversions.

  • Strategic planning, financial analysis, campaign development, content strategy, event planning, social media marketing, data analysis, lead generation, Canva design, copywriting, customer journey mapping, project management, creative problem-solving, brand positioning.

Freya Gut Recovery Method Ebook

Streamlined Freya Clinic's workbook design into an interactive, brand-aligned tool, enhancing session collaboration and simplifying client engagement seamlessly.

  • Freya Clinic needed an interactive workbook to use with their clients during programme sessions. The workbook design needed to be engaging, easy to navigate, and allow for interaction between the clients and the Freya Clinic team both during and outside of sessions

  • Using the original Recovery Method workbook template as a starting point, I redesigned the workbook in Canva to better align with the brand guidelines. Key improvements included:

    • Partitioning each section with a distinct colour scheme based on the brand’s colour palette.

    • Ensuring proper use of brand fonts throughout the workbook.

    • Reformatting the content to make it more digestible and client-friendly.

    • Creating an interactive contents page, allowing clients to seamlessly navigate to the sections they needed most.

    • Adding an interactive food diary section, essential to the programme, enabling clients to actively track and manage their dietary habits.

    Once the workbook design was approved, we encountered a challenge: making it accessible to both the Freya Clinic team and their clients without incurring the additional cost of interactive PDF software. Leveraging the existing integration of Google Drive within the customer profile system, I suggested importing the workbook into Google Slides. This solution preserved the workbook’s formatting while allowing both parties to interact with the document in real-time, both during and outside of sessions.

    • Enhanced Client Experience: The interactive workbook provided a user-friendly and visually engaging tool, intended to improve client satisfaction and participation during sessions.

    • Increased Programme Effectiveness: The inclusion of the interactive food diary allows clients to actively monitor their progress, making the programme more impactful.

    • Brand Alignment: The workbook’s design aligned perfectly with Freya Clinic’s brand guidelines, reinforcing their professional image.

    • Cost Efficiency: By utilising Google Slides instead of expensive interactive PDF software, the solution was both practical and cost-effective.

    • Improved Collaboration: The ability for both clients and the Freya Clinic team to interact with the workbook in real-time fostered better communication and engagement.

    • Scalability: The flexible format of the workbook made it easy to update and adapt for future programme needs.

  • Canva design, content formatting, user experience design, brand alignment, workflow optimisation, interactive content creation, problem-solving, client collaboration, cost-effective solution implementation.

Website Build

Crafted a scalable Squarespace website for At Peace Healing, featuring digestible content, flexible scheduling, analytics integration, and future-proof design.

  • At Peace Healing needed a website to showcase their offerings and serve as a foundation for their growing business. The website had to be easy to manage once handed over, allowing the client to take control of updates and maintenance. Additionally, the platform needed to support the integration of a flexible scheduling system, promote upcoming events, and have the scalability to expand into digital memberships, workbooks, and audio purchases when the business was ready to grow.

    Ensuring the content was digestible and aligned with the brand’s holistic ethos was the most important challenge in this project.

  • I recommended Squarespace as the platform for this service-based business due to its seamless integration for digital memberships, user-friendly interface, and scalability for future growth. To simplify updates, I created reusable templates, ensuring consistency and ease of use for the client.

    The project’s core focus was crafting digestible, on-brand content. Through strategy sessions, we analysed workbooks and Instagram content to align with the client’s voice. I wrote engaging website copy, starting with an insightful homepage that clearly outlined the client’s services. For the Holistic Healing Protocol, I developed a detailed breakdown with narrative visuals featuring a single client to guide readers.

    Additionally, I set up Google Analytics 4 and Google Search Console, linking them to the Squarespace site and social platforms. This allowed the client to track performance, manage data, and prepare for future growth.

    When new ideas arose, I provided clear options, outlining costs, pros, and cons. This collaborative approach ensured informed decisions, avoided unnecessary expenses, and kept the project aligned with goals.

    • Improved Client Independence: The reusable templates and user-friendly Squarespace interface empowered At Peace Healing to independently manage their website with confidence.

    • Enhanced Brand Presence: The digestible and on-brand content aligned with the client’s holistic ethos, elevating their professional image.

    • Streamlined Communication: Clear service descriptions and an engaging homepage improved user understanding, helping clients connect with the offerings.

    • Foundation for Growth: The website’s scalable design allows for the seamless integration of future features like digital memberships, workbooks, and audio purchases.

    • Increased Client Engagement: The detailed breakdown of the Holistic Healing Protocol and narrative visuals helped potential clients better understand and resonate with the services.

    • Promotion Ready: The platform’s ability to showcase upcoming events effectively supports At Peace Healing’s efforts to engage their community and expand their reach.

  • Website design, content creation, brand alignment, user experience design, strategy development, client collaboration, Google Analytics 4 setup, Google Search Console integration, social media connection, project management, interactive design, problem-solving, communication, template creation.

Ongoing Strategy Work

“My passion lies in working with wellness practitioners—a community I deeply connect with through my own journey with holistic healing.”

  • My client, At Peace Healing, is growing and evolving their business. They are planning to transition into a more psychospiritual role while continuing to provide similar services. However, the style of these services and the way they want to present their business are changing. They needed help ensuring their business remains true to their core values and direction while staying relevant and exploring new ways their unique skills can help others.

  • Each week, my client brings new ideas for how they want to grow and expand their business. I provide guidance by creating achievable workflows and actionable plans to turn these ideas into reality. This includes aligning their services with their evolving psychospiritual focus, maintaining brand consistency, and exploring innovative ways to deliver value to their clients.

    • Business Alignment: The strategies implemented ensured the business stayed aligned with its core values while embracing new directions.

    • Structured Growth: Weekly workflows and action plans provided a clear roadmap for sustainable expansion.

    • Innovative Services: The client was able to explore and implement new ways to leverage their skills and connect with their audience.

    • Confidence in Transition: The ongoing support helped the client confidently navigate their transition into a psychospiritual role.

  • Strategic planning, workflow optimisation, action plan creation, brand alignment, client collaboration, creative problem-solving, communication, and innovation strategy.